Building Long-Term Value Across Saudi Arabia
Established in 2012, Ascent Group began with a vision to become a trusted wholesale and retail partner in Riyadh, Saudi Arabia. Over the years, we have expanded our capabilities and developed businesses across multiple sectors.
Today, Ascent Group operates across footwear, plywood, PPE and safety solutions, building and industrial materials, logistics, travel and tourism, machinery and equipment, and restaurant services.
With 13+ years of experience, we continue to strengthen our businesses through quality products, reliable services, strong partnerships, and a customer-focused approach.
Our growth is driven by our understanding of market needs, trusted business relationships, and our commitment to creating long-term value for customers and partners.
- Founded in Riyadh
- 2012
- Years Experience
- 13+
- Core Sectors
- 8
Mission & Vision
A clear commitment to dependable solutions, collaborative growth, and enduring value across the markets we serve.
Dependable Products, Services & Solutions
To build and strengthen businesses across footwear, plywood, travel and tourism, PPE and safety solutions, building and industrial materials, logistics, machinery and equipment, and hospitality by delivering dependable products, services, and solutions that meet the needs of customers and industries.
We are committed to developing strong supplier and customer relationships, maintaining quality and efficiency across our operations, supporting safer and more productive workplaces, and creating meaningful value through responsible business practices.
"We aim to understand changing market requirements and continuously improve the way we serve our customers and partners. By bringing together diverse capabilities under one group, we seek to create dependable solutions across the markets we serve."
A Respected & Well-Connected Business Group
To establish Ascent Group as a respected and well-connected business group with a strong presence across diverse sectors in Saudi Arabia and beyond.
We aim to expand our footwear and plywood businesses, strengthen our travel and tourism and logistics services, support industries through safety, building materials, machinery and equipment, and develop our hospitality business while continuously exploring new opportunities, building lasting partnerships, and growing in a responsible and sustainable way.
"We aspire to build businesses that remain competitive and relevant as markets evolve, while maintaining the trust of our customers and partners. Our long-term goal is to create a strong foundation for continued expansion, innovation, and sustainable business development."
Organisational Structure
A Team Structure Built for Efficient Growth
Ascent Group is supported by a structured team across key business functions, with each department contributing to the smooth operation and continued growth of the organisation.
Our teams work together across finance, human resources, marketing, operations, sales, and procurement to coordinate business activities, respond to customer requirements, and support our diverse business operations.
Accounts & Finance
Manages financial operations, accounting activities, records, reporting, budgeting, and other financial requirements of the organisation.
Human Resources
Handles recruitment, employee management, workforce development, internal coordination, and other people-related requirements across the organisation.
Marketing
Manages brand communication, marketing activities, promotional initiatives, market awareness, and business visibility across our different areas of operation.
Operations
Oversees day-to-day business activities and coordinates across departments to support smooth, efficient, and effective operations.
Sales
Manages local and export sales, customer relationships, business development, market opportunities, and customer coordination.
Purchase
Handles local purchasing and import procurement, supplier coordination, sourcing, and procurement requirements across the business.
The People Behind Our Growth
Our people are at the heart of our continued growth. Guided by experienced leadership and supported by dedicated teams, we work together to build strong partnerships, deliver reliable services, and create lasting value for our customers.
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MEERAS MUJEEB
General Manager
Executive LeadershipWith a strong focus on strategic direction and operations, Meeras Mujeeb leads the company with a commitment to innovation, efficiency, and customer satisfaction. As the General Manager, he oversees key areas of the business, helping ensure smooth operations and strong customer relationships. His expertise and leadership continue to support the company's expansion and development.
Success comes when you listen to your clients' needs and find smart ways to deliver what matters most.
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BAVAS MUJEEB
CEO
Chief Executive OfficerAs the CEO of the company, Bavas Mujeeb plays a key role in shaping the company's future. He manages important business decisions and collaborations, working closely with the General Manager to support smooth operations and sustainable growth. His forward-thinking approach and commitment to building strong partnerships have contributed to the company's continued development and expansion across the Kingdom.
Building trust is the foundation of every partnership. It's about more than business; it's about mutual growth.
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ABDUL NIZAR PATTATH
Manager – Travel & Tourism Partner
Strategic PartnerAbdul Nizar plays an important role in the Travel & Tourism business, contributing to business development, strategic collaborations, and operational growth. As a manager and partner, he works closely with the leadership team to strengthen the travel and tourism division and support its continued development.
Growing with Responsibility
At Ascent Group, we believe that responsible business goes beyond commercial growth. We aim to contribute positively to the communities we serve while maintaining responsible and ethical practices across our operations.
Our CSR efforts focus on supporting communities, promoting employee wellbeing, encouraging responsible business practices, and contributing to initiatives that create meaningful social impact.
We also strive to make responsible choices in our day-to-day operations by encouraging efficient resource use and greater awareness of our environmental responsibilities.
Through these efforts, we aim to grow as a business while creating a positive and lasting impact on the people and communities around us.
Supporting Communities
Contributing positively to the communities we serve through initiatives that create meaningful, sustainable social impact.
Employee Wellbeing
Promoting safer, healthier workplaces, workforce empowerment, and continuous talent development across all business units.
Responsible Practices
Maintaining uncompromising ethical standards, transparent governance, and integrity in all customer and supplier partnerships.
Environmental Awareness
Encouraging efficient resource use, waste reduction, and mindful ecological responsibility in our day-to-day operations.
Let’s Grow Through Strong Partnerships
With diverse business capabilities, trusted partnerships, and a commitment to continuous growth, Ascent Group is ready to create new opportunities and build lasting business relationships.
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