Privacy Policy

1. Introduction

Ascent Group (“Ascent Group”, “we”, “us” or “our”) is a diversified business group headquartered in Riyadh, Kingdom of Saudi Arabia. This Privacy Policy describes how we collect, use, store and protect personal information when you visit our website, contact us, submit an enquiry or complaint, or otherwise interact with us and our businesses, including Ascent Steps, Ascent Plywood, Ascent Gateway, Ascent Safety, Ascent Materials, Ascent Logistics, Ascent Machinery and Story Resto.

We handle personal information in accordance with the Personal Data Protection Law of the Kingdom of Saudi Arabia (PDPL) and its implementing regulations, and any other laws that apply to our operations.

2. Information We Collect

We collect only the information needed to respond to you and provide our products and services:

• Contact details such as your name, email address and phone number.
• Enquiry and complaint details you choose to share, including messages, order or invoice references, dates, and any documents or images you upload.
• Communication preferences, such as whether you prefer to be contacted by email or phone.
• Technical information collected automatically when you use our website, such as browser type, device information, pages visited and approximate location derived from your IP address.

3. How We Use Your Information

We use personal information to:

• respond to enquiries, quotation requests and other messages;
• register, investigate and resolve complaints;
• provide, deliver and support our products and services;
• maintain records required by law and for legitimate business purposes;
• improve our website, products and customer experience; and
• protect our business, customers and website against fraud, misuse and security threats.

We process personal information on the basis of your consent, to take steps at your request before entering into a contract, to comply with legal obligations, or where we have a legitimate interest that does not override your rights. We do not sell your personal information.

4. Sharing Your Information

We may share personal information only where necessary with:

• the relevant Ascent Group business that is best placed to handle your request;
• trusted service providers who help us operate our website, forms, email and IT systems, and who are bound to protect your information;
• government or regulatory authorities where required by law; and
• professional advisers, such as auditors and legal counsel, under duties of confidentiality.

5. International Transfers

Ascent Group operates in Saudi Arabia, India and Egypt. Where personal information needs to be transferred outside the Kingdom — for example, to our Kochi branch for travel and recruitment services — we do so only as permitted under the PDPL and with appropriate safeguards in place.

6. Data Retention

We keep personal information only for as long as needed for the purposes described in this policy, including to meet legal, accounting and reporting requirements. When it is no longer required, it is securely deleted or anonymised.

7. Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration. No method of transmission over the internet is completely secure, but we work to protect the information you share with us.

8. Your Rights

Subject to applicable law, you have the right to:

• be informed about how your personal information is collected and used;
• access and obtain a copy of your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of information we no longer need; and
• withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.

9. Cookies & Third-Party Services

Our website may use essential cookies and similar technologies to function properly. It also includes services provided by third parties, such as an embedded Google Map and links to WhatsApp and Google business profiles. These providers may collect information under their own privacy policies, and we encourage you to review them.

10. Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “Last updated” date shown at the top.

12. Contact Us

If you have questions about this policy or how we handle your personal information, please contact: